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After making a strong impression last year, Harnois Énergies is back in the Bye Bye de la pub, bringing viewers another dose of good cheer. For this second edition, the brand is once again collaborating with creative agency LG2 and media agency Touché!.
December 31 remains an unmissable event for millions of Quebecers. Harnois Énergies wants to share moments of laughter with them and remind everyone that its stations are welcoming and warm places across the province.
Harnois wishes you a gentle start to 2026!
The campaign features a family navigating Quebec’s bumpy roads, shaken to the rhythm of a song by a well-loved Quebec artist. After this eventful journey, they finally find a moment of relief upon arriving at a Harnois service station, a nod to the gentler year we wish them ahead.
To discover the ad, click here.