Our Executive Management

Harnois Énergies would not be the same company without the dedication of its employees, shareholders and management team. Here are the passionate people behind the company’s success.


Following a planned transition in the mid-1990s, Harnois Énergies became the property of three children of the founders.


Serge Harnois

For as long as he can remember, Serge Harnois has had an entrepreneurial spirit. It was therefore no surprise that after studying business administration at Université de Montréal’s HEC business school, he joined the family business in 1990. Now CEO of the company and surrounded by a team of the best and brightest, Serge has taken Harnois to new heights.

Driven by a passion for business and a forward-thinking approach, he is always on the lookout for new opportunities—an innovative attitude that has helped make Harnois Énergies an industry leader. The recipient of numerous awards and recognitions, including the Canada’s Entrepreneur of the Year award in 2023 and the HEC Montréal Luminescence award for alumni in the Entrepreneurship category in 2022, Serge is known throughout the industry for his human-focused leadership.


Lysa Bergeron

VP, Human Resources, Communications and Sustainable Development

With more than 20 years’ experience in the field, Lysa has an undeniable passion for human resources and organizational development. She previously worked in various human resources management roles at Rio Tinto Alcan, and later as senior human resources director at Innergex, followed by the role of vice-president of human resources at Soucy. To supplement her bachelor’s degree in industrial relations from Université Laval, Lysa has completed an impressive number of skills development programs (coaching, lean business models, continuous improvement and more). She completed the L’Effet A female-leadership development program in 2018. Her experience in implementing strategic plans and guiding organizational transformation projects will be a powerful advantage for Harnois Énergies as it continues to grow.

Benoit Jodoin

VP, Sales and Business Development

Benoit Jodoin has been an important part of the Harnois Énergies team for more than 20 years. After starting his career in the development team for the affiliated service-station network, he led the establishment of the lubricants sales and operations division in 2008. In 2012, he was promoted to vice president of transportation, operations and logistics, and later became vice president of commercial and industrial sales. On the strength of his extensive expertise and in-depth knowledge of the company, he now holds the role of vice-president of sales and business development.

Steve Lamontagne

VP, Retail network and Marketing

Having worked as a manager for over 30 years, Steve Lamontagne has a passion for retail operations. After climbing the ranks at Sobeys, he transitioned to new roles and challenges at Loblaw, where his responsibilities included the operation of corporate, franchised and affiliated stores throughout Quebec and the Atlantic provinces. Steve holds a diploma in administration from Université du Québec à Rimouski and completed the Advanced Leadership for Senior Managers and Directors program at York University’s Schulich School of Business. He recently completed an MBA-based advanced executive program at HEC Montréal. Steve also works closely with various retailer associations, including the CICC, RCC, ADA and ADQFL.

Robert Mathieu

VP, Finance, CPA auditor

A member of the Ordre des comptables professionnels agréés (CPA), Robert holds a bachelor’s degree in business administration and has gained years of experience in finance and accounting. Previously, he worked for more than two decades as senior finance director at Alimentation Couche-Tard, where he was in charge of finance and accounting in Canada and Europe.


Possessing in-depth experience in supporting operations and improving business processes, Robert is a valuable asset to Harnois and will help to ensure continued growth.

Martin Rivard, ing.

VP, Operations and Logistics

With a bachelor’s degree in chemical engineering from Université Laval in Quebec City, Martin Rivard has over 30 years’ experience in managing and directing logistics and manufacturing operations. He has worked in the chemical and petrochemical industries for manufacturing companies such as Sico, Akzonobel, Total and Pelican serving Canada and North America, where his roles have spanned production, logistics, engineering, procurement and research and development.

Stéphane Turbide, MBA

VP, Innovation and Business Solutions

Stéphane Turbide holds an MBA and has over 25 years’ experience in information technology management.


After starting his career as IT director at Groupe Papineau, he held IT management positions at Maddocks Systems, Whitney Canada, TC Transcontinental and Belron Canada, where his responsibilities included technological integration for the acquisition of 300 sites across Canada. Prior to joining Harnois Énergies, Stéphane gained experience in the finance sector, in the role of vice -president of information management and technology at Financière des professionnels.